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Queue Management in Retail
Steps
By using Google Ads and Google Analytics, you can track customers’ activities before they enter the store.
The concierge welcomes customers at the store entry and asks about their needs. Concierge takes a photo or enters personal characteristics of customers and queues them. Customers can also come with appointments.
While waiting for a sales consultant to approach, customers can either wait outside or browse inside the store.
After service, consultants can log which services were provided. All service times are tracked for later analysis.
By using Google Ads and Google Analytics, you can track customers’ activities before they enter the store.
Staff can easily manage appointment slots. Customers are able to see available slots and select their preferred service time. The appointment module can be integrated effortlessly into various tools.
The concierge welcomes customers at the store entry and asks about their needs. Concierge takes a photo or enters personal characteristics of customers and queues them. Customers can also come with appointments.
Send status updates and store-specific ads via texts (SMS) or an app-like mobile website and encourage customers to take specific action. To collect useful data, ask them to fill out a digital form while waiting.
While waiting for a sales consultant to approach, customers can either wait outside or browse inside the store.
Consultants find each customer by a photo or profile details and start providing the requested service.
After service, consultants can log which services were provided. All service times are tracked for later analysis.
The customer is asked to give post-service feedback. Gathered data and statistics can be used for reporting and continuous customer journey improvement.
Benefits
Reduced administrative costs
The point of sale can manage its capacities and customer flow, which leads to smaller administrative costs and reduced stress for the employees.
Improved customer experience
Boost customer experience with real-time updates via SMS, email, or app-like mobile interface.
Reduced waiting time
Personalized attention allows customers to save time and minimize stress.
Digital marketing
While a customer waits, digital ads can be displayed.
In-store customer mapping
Post-sale customer journey mapping can help improve digital marketing analytics and measurements.
Concierge services
The concierge ensures a personalized approach and gives attention to each person who enters the store.
Video queueing
Video queuing helps enrich the in-store experience and allows customers to explore new products while waiting to be served.
Increased revenue
You can increase revenue by enhancing customer experience and reducing waiting times.
Omni-channel communication
Appointments can be booked and managed via multiple channels.
Data collection
Captured data can be integrated into existing CRMs, such as Salesforce, Hubspot, Asana, etc.
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